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LORBN · 2023 Annual Review

2024-01-23
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LORBN GLORY NIGHT 


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TEN YEARS


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Undefined is the boundary of punishment.

On March 26, 2023, The 10th Anniversary Meeting and New Product Launch of LORBN was grandly held at the Marco Polo Hotel in Foshan. LORBN Chairman Li Rui, LORBN Brand Manager Li Xinlong, LORBN Co Founder Guo Yaosang Creative Director Wen Yun, Pan Yue Design Firm Pan Yue, ALPI General Manager Li Yuanzhi, and Juran Home General Manager Fu Yongqiang, among others, gathered together with over 300 dealers nationwide to witness LORBN breaking boundaries and transforming into a new life.



Honorary Awards


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Honorary coronation, never forget the original intention

Advance with Honor, Forge and Deepen Cultivation

LORBN Laubin was awarded the title of High Quality Development Creative Design J

[Leading enterprise in high-quality development]

The Best Cooperative Brands at the Guangzhou International Bathroom Expo T2023 Top 100 New Products in the Home Furnishing and Construction Industry

Brand Manager Li Xinlong won the Brand Builder Award in 2022. Brand Manager Li Xinlong won the Guangzhou Design Week T2023 Pan Home · Innovation Entrepreneur Award



Annual Designer Salon


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A search for LORBN design, an exploration of the essence of design. The 2023 LORBN Lounge Bathroom Cabinet is themed with "Exploring LORBN Design and Beauty" as the annual designer salon. This year, we have collaborated with designers from Beijing, Shanghai, Guangzhou, Chengdu, Changsha, Qingdao, Zhengzhou, Wuhan, Linyi, Changchun, Datong, Mianyang, Yibin, Qingtian, and other places.


Embark on a journey of inspiration for LORBN design and beauty together.



MASTER·SERIES


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LORBN劳宾MASTER·SERIES新品发布以大师系列致敬大师-WIILIAM MORRIS威廉·莫里斯传承威廉莫里斯工艺美学基因,追求功能主义美学的形式表达遵循设计秩序CMF+生活秩序PSF,探索浴室家具设计的无尽边界以大师标准造大师之作-LORBN·MASTER SERIES。


广州卫博会&三大店态矩阵发布


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The 2023 China Construction Expo (Guangzhou) and the first Guangzhou Health Expo LORB Loubin<ORIGINSPACE>Origin Space has been launched and made its debut with the theme hall of "Returning to the Origin", symbolizing the completion of the LORBN Loubin brand:<BLOCKSPACE>Building Block Space<RAWSHOWROOM>Bathroom Space Concept Hall<ORIGINSPACE>Origin Space three major store mode strategic layout.


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Spring/Summer/Autumn/Winter Series New Product Release


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The new product release of the Laurent Spring/Summer/Autumn/Winter series was born in exploring the new style of bathroom furniture space. Through design, it brings artistic aesthetics into daily life, carrying forward thinking of bathroom space to meet the personalized needs of the crowd. The design language is vivid and full of vitality, making it stunning.


Laobin X Hushan Brand Management


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Laobin collaborated with Hushan brand management to achieve annual strategic cooperation, promoting the value upgrade of the Laobin brand from avant-garde to advanced, proposing a new brand concept of "exploring a better order", and determining the mission of "making bathroom life better" and the vision of "becoming a world leader in bathroom home concept". For the next decade of development, it has laid a solid top-level design framework for the brand. And accompany the entire process to land, accumulate brand assets and formulate a brand management constitution.


New media layout


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LORBNNew Media has successfully opened up an omni channel publicity link, which comprehensively covers multiple publicity channels such as Xiaohongshu, Tiktok, video number, WeChat community, microblog, applet and official website. LORBN Loubin adopts a diversified channel promotion strategy, covering various target audiences from online to offline, from traditional media to new media, and ultimately forming a complete and efficient brand promotion loop.


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LORBN performed exceptionally well in 2023, exceeding the annual sales targets thanks to the team's hard work and excellent execution ability. In addition, the addition of 30 new specialty stores has also brought more sales opportunities and market share to LORBN Lobby. Compared to 2022, the sales department's performance increased by 25% year-on-year, which is a very significant figure. This indicates that LORBN's competitiveness and influence in the market are constantly improving, while also proving the success of the company's strategic transformation.