LORBN

Undefined is the boundary of punishment. On March 26, 2023, the 10th anniversary conference and new product launch event of Jie-LORBN was grandly held at the Ma Ge Li Luo Hotel in Foshan.

LORBN Chairman Li Rui, LORBN Brand Manager Li Xinlong, LORBN Co Founder Guo Yaosang, Pan Yue Creative Director Wen Yun from Pan Yue Design Firm, Alpi General Manager Li Yuanzhi, and Surprise Home General Manager Fu Yongqiang, among other high-level executives and industry experts, joined forces with more than 300 distributors nationwide to witness LORBN breaking boundaries and transforming into a new life.

Looking back at the development path of the LORBN DARK STYLE flagship store, elegance, timeliness, modernity, and classics have always been the strongest genes that run through the LORBN brand. LORBANDARKSTYLE's extremely subversive minimalist and dark style has also showcased the brand's VI and SI images to the extreme, and it is still a reference for many brands to this day.

After the "strategic upgrade", looking towards the future, LORBN will refocus on de stylized positioning,

Drive the brand to continue to work hard in iterations, making de stylization an integral part of all product and process innovation.

For LORBN, the meaning of de stylization is constantly evolving over time; in short, de stylization also needs to keep up with the times.

The brand manager of LORBN, Li Xinlong, stated that the all-new LORBNRAW SHOWROOM bathroom space concept museum is a comprehensive interpretation of the definition of style and a model of the "undefined" design concept. At present, LORBN has received the first round of feedback about the LORBN RAWSHOWROOM Bathroom Space Concept Hall. Li Xinlong said, "These feedback have also given us more confidence. Many people fall in love with the new LORBNRAW Showroom Bathroom Space Concept Hall at first sight, and some may hesitate, just like the initial release of the LORBNDARKSTYLE flagship store, but this will not affect our determination to move forward.".

Starlight shining brightly on the red carpet

The lights are shining, the music is melodious, standing on the red carpet, everyone is a big shot wrapped in starlight!

2023 Strategic Development Plan officially released

At the beginning of the meeting, LORBN Chairman Li Rui extended a warm welcome and sincere blessings to dealers and guests from all over the country, as well as on-site guests. LORBN has long been committed to high-quality development as its strategy and building industry benchmarks as its own responsibility, and has successfully embarked on a development path of "branding, specialization, and scale". With the launch of the LORBNRAWSHOWROOM Bathroom Space Concept Hall, the first industry dual store model has been launched, while strengthening the revitalization marketing model, it will surely lead LORBN to soar again. In 2023, LORBN will "strengthen brand strategy", "implement lean and refined management system empowerment training", and "multimedia dual domain marketing" The five major sectors of new marketing channels will be implemented to empower partners, create a model of integrated brand, product, and service, and effectively support brand development.

LORBN brand manager Li Xinlong released "2023 Brand Dynamics", stating that there is no brand that is forever young, but consumers are always young and grateful that LORBN understands this and constantly innovates its store format. LORBN is launched at the peak of industry hotspots and attention traffic, and the undefined space - the fourth generation LORBN RAWSHOWROOM bathroom space concept museum is promoting the iterative evolution of the LORBN brand

LORBN aims to convey a stylized language through the practice of different design forms, using both spatial and product media to extend each different narrative design, while also creating new symbiotic contexts through the connection between products and space. At the same time, the brand focuses on the most primitive spatial experience, aiming to bring the product back to long-term vitality and shape the concept of "undefined". It also expresses the attitude of the LORBN brand not being defined by style and constantly exploring its own aesthetic system

LORBN brand founder Guo Yaosang proposed "New Posture in the New Decade"

LORBN will present "BREAKING THROUGH THE BORDER MIRACULUS REBIRTH."

(Breaking through bottlenecks, miracles are reborn.)

In order to develop the creed and uphold a "resilient" attitude towards exploring and designing, we continuously move forward on the presentation path, breaking conventions and not being defined, creating a diverse culture of LORBN, and standing out in the industry.

Creative Director/Wen Yun interpreted and expanded the "LORBN · 2023 New Product Plan" from a modern aesthetic perspective through "Ten Year Old Gift · LORBN Evolution", and diversified and blended various elements to design a representative work of LORBN DNA.

Pan Yue Design Firm/Pan Yue shared the iconic new product Mondrian series and the highly representative MASTERSERIES master series from an aesthetic perspective through "LORBN Co branded Design". Its unique artistic value not only brings a strong visual impact, but also provides consumers with a "futuristic" artistic and cultural experience.

Alpi General Manager Li Yuanzhi interprets "ALPIX LORBN" and explains that the Master series continuously consolidates traditional technological advantages while focusing on cutting-edge craftsmanship and innovation. From raw material combination and structural processing, details and elements are played to the extreme, redefining the Master series with master standards.

LORBN Qingdao General Manager Li Daxin explains in detail that "Channel Fission" helps to build and expand terminal channels, accelerating the gap with competitors

Master Co launch

The first generation of classic design language has been recognized by the market and driven by continuous sales growth. The design language has completed a phased transformation of product positioning. This time, LORBN has partnered with Pan Yue Design Firm/Pan Yue Creative Director/Wen Yun to launch a master collaboration, which officially starts the 40 brand revolution and upgrading path of LORBN from the perspectives of brand strategy and product upgrading

In the future, the MASTERSERIES master series will be matched with globally selected creative elements in design schemes; The design scheme is globally preferred; Craftsmanship, raw materials, and accessories are globally matched.

Advance · Breaking the Circle

Break down professional barriers, interpret industry design trends, channel operation thinking logic, and jointly explore the path of terminal development.

Inviting Liu Yuan from Beijing, Zhao Jingshu from Lanzhou, Pan Chen from Hohhot, Chen Li from Ningbo, Zhou Lihong from Chengdu, and Li Fang from Foshan to the on-site guests in the salon's "Breaking through the Circle" segment, to engage in dialogue around future brand and consumer development trends, empowering terminals

We conducted in-depth and constructive discussions on topics related to the creation of designer channels, the transformation of holistic thinking, and practical win-win outcomes in the industry.

Awards Ceremony

In 2022, LORBN's nationwide distributors have been working hard to keep up with the company's policies. Every time they take off, they have made significant contributions in sales, storefronts, channels, and other aspects. Awards are presented at the awards ceremony to recognize outstanding elite representatives.

Award the Annual Model Dealer

Awarding the Annual Pioneer Award

Awarding the Annual Image Construction Award

Issuing the "Strategic Cooperation Supplier"

LORBN Night

Raise your glass and celebrate!

The LORBN family enthusiastically stepped on stage to sing, cheering for LORBN-2023 and offering beautiful wishes to other families. The atmosphere was lively, like a small concert!

LORBN, which has been returning to zero time and time again for 10 years, has always been walking on an undefined path. In the balance of change and immutability, an "infinite possibility" belonging to the LORBN era is underway.